TY  - BOOK
AU  - Giragosian Newman H Ed.
TI  - uccessful product anmd business development
T2  - Commercial Development Association, Publication
SN  - 0824767705
U1  - X:511, L8 
PY  - 1978///
CY  - NY
PB  - Marcel Dekker         
KW  - Marketing Survey
N1  - Bibliography chapterwise & p 291-98
ER  -