TY  - BOOK
AU  - Bowersox Donald J, and others
TI  - Management in marketing channels
T2  - McGraw-Hill Series in Marketing
SN  - 0070067406
U1  - X:51-8, MO 
PY  - 1980///
CY  - NY
PB  - McGraw-Hill          
KW  - Marketing
N1  - Bibliography p 369-83
ER  -