Britt Steuart Henderson, and others <br/><br/>
Marketing management and administrative action 

 - NY  McGraw-Hill            1983 
 - xii, 468p  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0070069492 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K8;M3