Wolfe Harry Deane <br/><br/>
Essentials of the promotional mix 

 - NY  Meredith Corporation           1970 
 - xiii, 304p  cm. 
<br/><br/><label>ISBN: </label>39095621x 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, LO