TY  - BOOK
AU  - Wolfe Harry Deane
AU  -  Twedt Dik Warren
TI  - Essentials of the promotional mix
SN  - 39095621x
U1  - X:51-8, LO 
PY  - 1970///
CY  - NY
PB  - Meredith Corporation         
KW  - Marketing
ER  -