TY  - BOOK
AU  - Schultz Randall L
AU  -  Zoltners Andris A Ed.
TI  - Marketing decision models
SN  - 0444004262
U1  - X:51-8, M1 
PY  - 1981///
CY  - NY
PB  - Noth Holland         
KW  - Marketing
ER  -