TY  - BOOK
AU  - Haynak Erdener
AU  -  Savitt Ronald Ed.
TI  - Comparative marketing systems
SN  - 0030626048
U1  - X:51, M4 
PY  - 1984///
CY  - NY
PB  - Praeger Publishers         
KW  - Marketing
N1  - Bibliography: p 287-97
ER  -