TY  - BOOK
AU  - Bubell Victor P
TI  - Marketing management :  A strategic planning approa   
SN  - 0070088659
U1  - X:51-8, M4 
PY  - 1984///
CY  - NY
PB  - Prentice-Hall          
KW  - Marketing
N1  - Mcgraw-Hill Series in Marketing
ER  -