Marcus Burton, and others <br/><br/>
Modern marketing 

 - NY  Random House           1975 
 - xx,722p  cm. 
<br/><br/> Bibliography chapterwise; Appendix: p 713-22 
<br/><br/><label>ISBN: </label>039417408 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L5