Kotler Philip <br/><br/>
Marketing decision making   A model building approa    

 - NY  Rinchart and Winston          1971 
 - xi, 720  cm. 
 - Holt Rinchart and Winston Marketing Series. Ed by Paul e green and Philip Kotter .
<br/><br/> Appendix p 683-701 
<br/><br/><label>ISBN: </label>0030781655 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing IRT Decision Making
<br/><br/><label>Dewey Class. No.: </label>X:51:(S:44), L1