TY  - BOOK
AU  - Kotler Philip
TI  - Marketing decision making:  A model building approa   
T2  - Holt Rinchart and Winston Marketing Series. Ed by Paul e green and Philip Kotter
SN  - 0030781655
U1  - X:51:(S:44), L1 
PY  - 1971///
CY  - NY
PB  - Rinchart and Winston        
KW  - Marketing IRT Decision Making
N1  - Appendix p 683-701
ER  -