TY  - BOOK
AU  - Robertson Thomas S
TI  - Innovative behavior and communication
T2  - Editors Series in Marketing
SN  - 0030791057
U1  - X:511.73.N7, L1 
PY  - 1971///
CY  - NY
PB  - Rinehart & Winston        
KW  - Marketing
N1  - Bibliography : p 295-320
ER  -