Zaltman Gerald, and others <br/><br/>
Metatheory and consumer research 

 - NY  Rinehart and Winston          1973 
 - xiv,226p.  cm. 
 - Editor's Series in Marketing .
<br/><br/> Bibliography:  P202-215 
<br/><br/><label>ISBN: </label>003091566X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1b4, L3