TY  - BOOK
AU  - Zaltman Gerald, and others
TI  - Metatheory and consumer research
T2  - Editor's Series in Marketing
SN  - 003091566X
U1  - X:1b4, L3 
PY  - 1973///
CY  - NY
PB  - Rinehart and Winston        
KW  - Consumption Economics
N1  - Bibliography:  P202-215
ER  -