TY  - BOOK
AU  - Buskirk Richard H
TI  - Principles of marketing:  The management   
SN  - 030770254
U1  - X:51-8, K6-LO 
PY  - 1970///
CY  - NY
PB  - Rinehart and Winston        
KW  - Marketing
N1  - Appendixes p 554-89
ER  -