Engel James F, and others Ed. <br/><br/>
Marketing managementation    Concepts and applicati    

 - NY  Rinehart and Winston          1972 
 - xiii, 486p  cm. 
 - Holt, Rinehart and Winston, Marketing Series .
<br/><br/> Bibliography p 469-83 
<br/><br/><label>ISBN: </label>0030880823 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L2