TY  - BOOK
AU  - Engel James F, and others Ed.
TI  - Marketing managementation :  Concepts and applicati   
T2  - Holt, Rinehart and Winston, Marketing Series
SN  - 0030880823
U1  - X:51-8, L2 
PY  - 1972///
CY  - NY
PB  - Rinehart and Winston        
KW  - Marketing
N1  - Bibliography p 469-83
ER  -