TY  - BOOK
AU  - Kollat David T, and others
TI  - Strategic marketing
T2  - Holt Rinehart and Winston, Marketing Series
SN  - 003078770X
U1  - X:51, L2 
PY  - 1972///
CY  - NY
PB  - Rinehart and Winston        
KW  - Marketing
ER  -