New perspective in marketing 

 - NY  The Author           1972 
 - xii,204p  cm. 
<br/><br/> Bibliography at the end of each chapter; Appendix: p 172-204 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L2