Lipson Harry A <br/><br/>
Introduction to marketing    An administrative appr    

 - NY  Wiley            1971 
 - xxiii, 848p  cm. 
 - Wiley Marketing Series. Ed by William Lazer .
<br/><br/> Bibliography at the end of each chapter; Appendixn p 809-17 
<br/><br/><label>ISBN: </label>047154096X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L1