TY  - BOOK
AU  - Lipson Harry A
AU  -  Barling John R
TI  - Introduction to marketing :  An administrative appr   
T2  - Wiley Marketing Series. Ed by William Lazer
SN  - 047154096X
U1  - X:51-8, L1 
PY  - 1971///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendixn p 809-17
ER  -