TY  - BOOK
AU  - Dalrymple Dougles J
AU  -  Parsons Leonard J
TI  - Marketing management:  Text and cases   
T2  - Wiley Hamilton Series in Marketing. Ed by David a Aaker
SN  - 0471191302
U1  - X:51-8, L6 
PY  - 1976///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Appendix chapterwise
ER  -