Lipson Harry A <br/><br/>
Marketing fundamentals   Text and cases    

 - NY  Wiley            1974 
 - xiii,576p  cm. 
 - Wiley Marketing Series .
<br/><br/><label>ISBN: </label>0471541052 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L4