TY  - BOOK
AU  - Lipson Harry A
AU  -  Darling John R
TI  - Marketing fundamentals:  Text and cases   
T2  - Wiley Marketing Series
SN  - 0471541052
U1  - X:51, L4 
PY  - 1974///
CY  - NY
PB  - Wiley          
KW  - Marketing
ER  -