TY  - BOOK
AU  - Bagozzi Richard P
TI  - Casual models in marketing
T2  - Theories in Marketing Series . Ed by Gerald Zaltnan
SN  - 0471015164
U1  - X:51:(B), MO 
PY  - 1980///
CY  - NY
PB  - Wiley          
KW  - Marketing IRT Mathematics
N1  - Bibliography p 276-93
ER  -