Thomas Howard <br/><br/>
Strategic marketing and management 

 - NY  Wiley            1985 
 - x, 509p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0 471 90423 6 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M5