TY  - BOOK
AU  - Thomas Howard
AU  -  Gardner David Ed.
TI  - Strategic marketing and management
SN  - 0 471 90423 6
U1  - X:51-8, M5 
PY  - 1985///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -