TY  - BOOK
AU  - Howard John A
AU  -  Sheth Jagdish N
TI  - Theory of buyer behaviours
T2  - Wiley Marketing Series
SN  - 471 41657 6
U1  - X:51, K9/TD3 
PY  - 1969///
CY  - NY
PB  - Wiley          
KW  - Marketing
N1  - Bibliography: p 421-49
ER  -