TY  - BOOK
AU  - Horton Raymond L
TI  - Buyer behavior :  A decision making approach   
SN  - 0675201055
U1  - X:1:(S:44).73.N8, M4 
PY  - 1984///
CY  - Ohio
PB  - Charles E Merrill        
KW  - Consumption Economics
N1  - Bibliography: P 475-508
ER  -