TY  - BOOK
AU  - Jain Subhash C
AU  -  Mathur Iqbal
TI  - Cases in marketing management
SN  - 0882441299
U1  - X:51-8, L8 
PY  - 1978///
CY  - Ohio
PB  - Grid          
KW  - Marketing
N1  - Grid Series in Marketing
ER  -