Jain Subhash C <br/><br/>
Marketing planning and strategy. Ed 6 

 - Ohio  South-Western College Publishing          2000 
 - xviii,925p  cm. 
<br/><br/><label>ISBN: </label>0324014805  878 
<br/><br/><label>Source: </label> 339, 00/2//80/4, Bright  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M5;P0/TD