TY  - BOOK
AU  - Kotler Philip
AU  -  McDougall Gordon H G
TI  - Marketing essentials
SN  - 0135571901
U1  - X:51, M5 
PY  - 1985///
CY  - Ontario
PB  - Prentice Hall Canada        
KW  - Marketing
N1  - Bibliography: p 477-501; Glossary: p 502-10
ER  -