TY  - BOOK
AU  - Johne Axel
AU  -  Snelson Patricial
TI  - Successful product development: Management practices   
SN  - 0631174486
U1  - X:511.30m73.N8, NO 
PY  - 1990///
CY  - Oxford
PB  - Basil Blackwell Publications        
KW  - Marketing
N1  - Bibliography:p232-35; Appendix:p206-31
ER  -