TY  - BOOK
AU  - DeChernatony Leslie
TI  - From brand vision to brand evaluation :  The strategic process to growing and strengthening brands   
SN  - 9780750667494
U1  - X:511, P6 
PY  - 2006///
CY  - Oxford
PB  - Butterworth Heinemann         
KW  - Commerce
ER  -