TY  - BOOK
AU  - Hatton Angela
AU  -  Oldroyd Michael
TI  - Economic theory and marketing practice
T2  - Chartered Institute of Marketing Publication. Marketing Series
U1  - X, N2 
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann          
KW  - Economic Theory
N1  - Appendix: P 379
ER  -