Copley Paul <br/><br/>
Marketing communications management    Concepts and theories, cases and practices    

 - Oxford  Butterworth-Heinemann            2004 
 - 141p.  cm. 
<br/><br/> Bibliography: Chapterwise 
<br/><br/><label>ISBN: </label>0750652942  420.75 
<br/><br/><label>Source: </label> 1244, 28/03/2009, Capital Books Private Limited.  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, P4