TY  - BOOK
AU  - Copley Paul
TI  - Marketing communications management :  Concepts and theories, cases and practices   
SN  - 0750652942
U1  - X:51-8N91, P4 
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann          
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -