TY  - BOOK
AU  - Hart Norman A
TI  - Practice of advertising
T2  - Marketing Series
SN  - 0 434 90796 0
U1  - X:513, N0 
PY  - 1990///
CY  - Oxford
PB  - Heinemann Professional         
KW  - Advertising
N1  - Appendix: p 210-217; Glossary:p  218-253
ER  -