TY  - BOOK
AU  - SARGEANT Adrian
TI  - Marketing management for nonprofit organizations
SN  - 9780199584147
U1  - X:51-8, P9 
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press        
KW  - Commerce
N1  - Glossary: p 391-394; Bibliography chapterwise
ER  -