TY  - BOOK
AU  - LEE Kiefer
AU  -  CARTER Steve
TI  - Global marketing management:  Changes, new challenges, and strategies.   
T2  - Worlds of The East India Company; Vol. 15
SN  - 9780199668724
U1  - X:51-8.1, Q2/TD 
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press        
KW  - Commerce
N1  - Bibliography: p 190-201
ER  -