TY  - BOOK
AU  - Littler Dale
TI  - Marketing and product development
T2  - Industiral Studies Series
SN  - 086003531X
U1  - X:511, M4 
PY  - 1984///
CY  - Oxford
PB  - Philip Allan         
KW  - Marketing Survey
N1  - Bibliography chapterwise
ER  -