TY  - BOOK
AU  - Morse Stephen
TI  - Management skills in marketing
SN  - 1852511869
U1  - X:51-8, M2;N3 
PY  - 1993///
CY  - Oxfordshire
PB  - McGraw-Hill          
KW  - Marketing Management
N1  - Bibliography: P 205-06
ER  -