TY  - BOOK
AU  - Clewett Robert L
AU  -  Olson Jerry C Ed.
TI  - Social indicators and marketing
T2  - American Marketing Associaton, Publication
U1  - Y:675:b60bX:51, L4 
PY  - 1974///
CY  - Pennsylvania
PB  - Pennsylvania State University Press       
KW  - Social Planning
N1  - Bibliography chapterwise & p: 183-190
ER  -