Shimp Terence A <br/><br/>
Advertising promotion   Supplement aspects of integrated  marketing communication    

 - 5 
 - Philadelphia  Dryden press           2000 
 - xxix,674p.  cm. 
<br/><br/><label>ISBN: </label>0030211131  4750.1599999999999 
<br/><br/><label>Source: </label> 308, 02/11/2006, SHUBHAM BOOK SUPPLIER  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>X:513, P0