Wierenga B <br/><br/>
Investigations of brand choice processes 

 - Rotterdam  University Press           1974 
 - xiii,256p  cm. 
<br/><br/> Bibliography: p 249-52 
<br/><br/><label>ISBN: </label>90 237 1112 2 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L4