TY  - BOOK
AU  - Wierenga B
TI  - Investigations of brand choice processes
SN  - 90 237 1112 2
U1  - X:51b4, L4 
PY  - 1974///
CY  - Rotterdam
PB  - University Press         
KW  - Marketing
N1  - Bibliography: p 249-52
ER  -