TY  - BOOK
AU  - Govidaranjan Vijay
AU  -  Gupta Anil K
TI  - Quest for global competitive advantage
SN  - 0787957216
U1  - X991, P1 
PY  - 2001///
CY  - San Francisco  
PB  - Jossey Bass        
N1  - Bibliography: p  261-65
ER  -