TY  - BOOK
AU  - Newman Michael
TI  - 22 irrefutable laws of advertising: And   
SN  - 047082106X
U1  - X:513:(Z), P4 
PY  - 2004///
CY  - Singapore
PB  - John Wiley & Sons       
KW  - Advertising
N1  - Appendix 211-236
ER  -