TY  - BOOK
AU  - Lovelock Christopher
TI  - Services marketing in Asia: Managing people, technology and strategy   
SN  - 0130605662
U1  - X9(Y):51.4.P, P2 
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall         
KW  - Service Industry
ER  -