TY  - BOOK
AU  - Quelch John A and others
TI  - Cases in marketing management and strategy :  An Asia-Pacific perspective   
SN  - 0135770572
U1  - X:51-8.4.N9, N6 
PY  - 1996///
CY  - Singapore
PB  - Prentice-Hall          
KW  - Marketing
ER  -